Internet Direct Mail by Steve Roberts — read online

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Internet Direct Mail
The Complete Guide to Successful E-mail Marketing Campaigns
by Steve Roberts, Michelle Feit, Robert W. Bly

🔰 Internet Direct Mail • READ MORE 🔰

• Author: Steve Roberts, Michelle Feit, Robert W. Bly
• Format: hardcover, 337 pages
• Publisher: McGraw-Hill
• ISBN: 9780658001369 (0658001361)
• Release date: September 1, 2000
• Language: english

About The Book

Direct marketing via the Internet is one of the best way to avoid high printing and mailing costs of traditional direct mail. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, this book shows you step by step how to create, send, and track a successful e-mail campaign.

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