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20 diciembre, 2020 a las 19:53 #24115Caitlin KarcznerInvitado
Hello, My Name Is Awesome
How to Create Brand Names That Stick
by Alexandra Watkins
- Release date: September 15, 2014
- ISBN: 9781626561861 (1626561869)
- Author: Alexandra Watkins
- Genres: business, design, buisness, entrepreneurship, writing, reference
- First published: January 1, 2014
- Format: paperback, 110 pages
- Language: english
- Publisher: Berrett-Koehler Publishers
About The Book
Too many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone — even noncreative types — can create memorable and effective brand names. No degree in linguistics required.
The heart of the book is Watkins’s proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive — evokes a positive brand experience; is Meaningful — your customers get it; uses Imagery — visually evocative to aid in memory; has Legs — lends itself to a theme for extended mileage; and is Emotional — moves people.
A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged — looks like a typo; is a Copycat — similar to competitors’ names; is Restrictive — limits future growth; is Annoying — frustrates customers; is Tame — flat, uninspired; suffers from the Curse of Knowledge — only insiders get it; and is Hard to pronounce.
Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And you’ll see dozens of examples — the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
FictionBook ebook Hello, My Name Is Awesome buy on iPhone. Hardcover Hello, My Name Is Awesome by Alexandra Watkins read online on IndieBound. Hardback book Hello, My Name Is Awesome Alexandra Watkins download on Barnes & Noble. FB2 Hello, My Name Is Awesome PocketBook.
Online book Hello, My Name Is Awesome buy cheap on Bookshop. Paperback ebook Hello, My Name Is Awesome by Alexandra Watkins read for Mac. PDF book Hello, My Name Is Awesome Alexandra Watkins download on Powells. MOBI Hello, My Name Is Awesome on iPad.4 febrero, 2021 a las 00:55 #24391pcpbInvitado
Entries by Wendell Berry | 9781887178372